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Most TV adverts in the rest of Europe are as follows: a closeup of a kipper, some footage of a happy family eating kippers and a little Buy Kippers jingle. Since the early 80s Britain has had the best adverts in the world, and the standards were initially set by the lager companies (at a time when everyone drank bitter). Who can forget the McEwans lager advert with slaves pushing balls up a never-ending hill to the music of Edinburgh band Win? Unfortunately some time in the 90s car adverts came to prominence and have stayed there more or less since. These adverts are normally humourless and often just a variation of a car speeding along an empty road in Scandinavia, or even worse, off-road on a mountain or something. So it has been something of a relief to see the recent Peugeot 1007 advert which segues between film and animation and is really very good and repeat-watchable. Hopefully it will stir the others.